About Us

One team for brand, web, marketing and IT.

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our story

One Design Group connects creativity, technology and commercial performance into one seamless service. It brings together the creative heritage of Halogen Creative and the technical expertise of One IT Support, combining over 40 years of experience across brand, design, web, digital marketing and managed IT. Businesses do not think in separate departments. They want one partner that understands the whole picture: the brand, the website, the campaigns and the systems behind them.

The group exists because collaboration made the case for it. Matt Haycock of Halogen Creative and Richard Eyles of One IT Support met in a networking group and recognised an immediate alignment: listen properly, be honest with clients and never cut corners. Working together on client projects, the results were stronger and more joined up than either could deliver alone. Today the group is three companies in close collaboration, spanning creative, brand, web and AI-assisted growth through to managed services and cyber security.

What drives us has never changed. We build long-term relationships, deliver measurable outcomes and stay honest when something is not working. Every investment a client makes is one they can justify. Built to be found. Designed to be chosen. Marketed to win.

One Design Group place picture
5.0
Marc Wood profile picture
Marc Wood
2 months ago
Absolutely outstanding results for our new website. Communication and willingness to work alongside us with all of the changes were first class. Would recommend One Design Group without hesitation.
Morgan Stephenson profile picture
Morgan Stephenson
2 months ago
I’ve worked with Matt at One Design Group on a number of projects and he’s consistently been fantastic to work with. He’s incredibly knowledgeable across web, marketing and design, but more importantly, he knows how to apply that expertise in a practical way that delivers results. He’s reliable, responsive and has never let me down, even when timelines have been tight. A genuinely trusted pair of hands and someone I wouldn’t hesitate to recommend.
GMR Construction profile picture
GMR Construction
2 months ago
We've worked with Matt for a number of years, originally through Halogen Creative, and have always found him to be professional, knowledgeable and great to work with. Matt originally created our previous website and more recently helped us to redesign and improve it. He took the time to understand our company, what we do and how we wanted to present ourselves, resulting in a website that is much more modern, informative and reflective of our business. More recently, Matt has also been helping us with our SEO and social media, helping us to improve our online presence and reach more potential customers. He also keeps us informed about relevant funding opportunities and other ways we can develop and promote our business, which has been really valuable. What we particularly appreciate is that Matt doesn't just provide a service and leave you to it. He's always happy to offer advice, explain things clearly and make recommendations based on what he thinks will benefit our business. We've always found Matt to be reliable, approachable and genuinely invested in helping us move the business forward. We've been really pleased with the support he's given us over the years and would have no hesitation in recommending him to any business looking for someone who provides ongoing support and takes the time to understand their clients.
Matt Daniel profile picture
Matt Daniel
2 months ago
Brilliant team to work with, very knowledgeable, guided us in the right direction to help our business, communication also very good - highly recommended
I recently contacted One Design Group about issues I was having with my websites. I spoke to Matt - over the phone - who discussed the issues with me and gave a thorough breakdown of how the issues could be rectified. One of the websites had been taken down (and had been told previously by another company) it couldn't be retrieved. However, Matt managed to retrieve the website whilst I was on the phone - much to my relief. And this was before I'd met Matt. Even over the phone I felt that Matt understood my concerns. He gave clarity and supported me through these challenges, empathising, giving clarity and reassurance - rare in this day and age. Following on from this, I didn't hesitate to go ahead and work with One Design group, and was then was able to meet up with the rest of the team at their offices in North Shields. Here I was introduced to Andrew who, along with Matt, went through the technical issues of the websites and also the design and layout. Everything was explained by both of them so I understood what they would be doing to improve the performance and design of both websites. Nothing was too much trouble, and they answered my questions giving clarity so I could better understand the inner workings and operational processes of IT. Never, at any point, did I feel under pressure to make a decision to work with them. For me, this came on the basis of their individual expertise and knowledge in their field as well as the overall support I have received since working with them. Thank you to all the team for your support, help and guidance. And I would not hesitate in recommending One Design Group to individuals or businesses wanting to generate growth with a company that places not just the customer, but the person at the heart of its operations. Elizabeth
STCS profile picture
STCS
3 months ago
“We’ve worked with Matt and the team for many years, through both Halogen and now One Design Group. Their work is always strategic, creative and driven by a genuine understanding of the brief and objectives. They take the time to understand what we’re trying to achieve and consistently deliver solutions that look great while serving a clear purpose. A trusted partner we’re always happy to recommend.”
Obrienselfstorage profile picture
Obrienselfstorage
4 months ago
I've worked with Matt for a number of years, initially through Halogen Creative and more recently with Matt and the team at One Design Group. What has always stood out to me is how supportive and approachable they've been. I don't come from a marketing or web design background, so there have been plenty of occasions where we've gone backwards and forwards discussing ideas, asking questions and refining things. At no point have I ever felt like I was being a nuisance or asking too much. Nothing has ever seemed to be a problem. Matt has always been patient, happy to explain things and willing to share his knowledge, which has made a real difference. That support has given me the confidence to get involved in developing our website and marketing, knowing I have experienced people to bounce ideas off whenever I need them. Alongside that, the quality of their work speaks for itself. Our website, marketing and design work have all been delivered to a high standard, and the whole team at One Design Group has been professional, responsive and genuinely easy to work with. I wouldn't hesitate to recommend Matt and the team to anyone looking for a reliable, knowledgeable and supportive agency. John Hibberd O'Brien Self Storage

One Design Group

We are a North East brand and digital growth specialist helping businesses maximise opportunities through the perfect blend of web, design and AI driven marketing.

Brand, Web, Creative, Growth Marketing, AI & Automation, IT Support

Our Services

From brand identity to full digital platforms, we offer a complete suite of creative and digital services designed to help North East businesses grow.

Brand Strategy, Websites, Growth Marketing, AI, Creative Design, IT Support

Brand Strategy & Identity

Is your brand clear enough to be chosen? We create identities, messaging and brand systems that build recognition, trust and consistency across every touchpoint.

Logo & Visual Identity, Brand & Rebranding, Brand Guidelines, Social Media Branding, Trademark Registration

Websites & Digital Platforms

We build websites that work as hard as you do. From brochure sites to full ecommerce platforms, every site we deliver is fast, optimised and built to convert.

Brochure Websites, Ecommerce, Mobile Apps, Bespoke Development, AI Chat Bots

Growth Marketing Campaigns

We plan and run campaigns that generate real leads and measurable return. Paid, organic or both — we align every channel to your growth goals.

Google Ads, Meta Ads, SEO, Email Marketing, Social Media Management

AI, Automation & Insight

We help businesses use AI and automation to work smarter, move faster and make better decisions. From opportunity reviews to full implementation, we make it practical.

AI Marketing, AI Opportunity Reviews, Marketing Automation, Reporting & Analytics

Creative, Graphic, Packaging & Print Design

Design that communicates clearly and looks the part. We produce creative work across digital and print that reflects your brand and gets your message across.

Graphic Design, Brochures, Marketing Collateral, Advertising, Packaging

Digital Support, IT & Optimisation

Ongoing support that keeps your digital presence running smoothly. From site recovery to managed IT, we handle the technical side so you can focus on the work.

Website Recovery, UX & Conversion, Managed IT Support via One IT

About One Design Group

Formed from the merger of Halogen Creative and One IT Support, we bring together creative, digital and technology expertise under one roof in North Shields.

Our Story, Values, North East Agency

Leadership Team

Meet the people behind ODG — a team of strategists, creatives and digital specialists with decades of combined experience helping North East businesses grow.

Strategy, Creative, Digital, Technology, Marketing

Our Work

From brand identity to full digital platforms, explore how we have helped businesses across the North East stand out, get found and grow.

Brand, Web, Creative, Campaigns, AI

Gallery

A showcase of our creative output across brand, web, print and digital — work that we are proud of and clients that we are proud to work with.

Brand Identity, Web Design, Print, Digital, Photography

Sectors We Work In

We work with businesses across a wide range of sectors including construction, professional services, hospitality, retail, renewables and more.

Construction, Professional Services, Hospitality, Retail, Renewables, Healthcare

News & Insight

The latest thinking from the ODG team on brand, web, digital marketing and AI — practical insight you can actually use in your business.

Brand, Web, SEO, AI, Marketing Strategy, Industry News

Funding Support

There may be funding available to support your next web, design or marketing project. Find out what is available and how ODG can help you access it.

Growth Funding, Digital Grants, North East Business Support

Frequently Asked Questions

Everything you need to know about working with ODG — from process and timelines to costs and ongoing support.

Process, Timelines, Costs, Support, Getting Started

Get in Touch

Ready to start a conversation? Reach us by phone, email or fill in the contact form and we will get back to you as quickly as we can.

hello@onedesigngroup.co.uk, 0191 259 1234, 17 Northumberland Square, North Shields