Leadership Team
A strong
team of
specialists
At One Design Group, strategists, designers, developers and marketers work as a single team, combining specialist expertise with a shared focus on delivering measurable results. Every project benefits from close collaboration, clear communication and a commitment to getting the details right.
While we don’t run a racing team (yet), we admire the discipline, trust and coordination required to perform at the highest level -and bring that same mindset to helping our clients gain a competitive advantage.
Matt
Haycock
Director & Creative Growth Lead
Matt co-leads One Design Group alongside Andrew, Richard and Piers, bringing together the creative, brand and digital marketing expertise that sits at the heart of everything the group delivers.
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One Design Group is a collaboration between award-winning branding agency Halogen Creative and the North East's leading IT company, One IT Support. Together, the group brings over 40 years of combined experience, blending strategic design with technical expertise to deliver joined-up solutions that connect creativity, technology and commercial performance. Matt's role is to make that proposition real for every client the group works with.
Matt's career began at a leading Manchester agency, where he worked on campaigns for the BBC, Co-op and Ingersoll-Rand before relocating to Newcastle. He later founded Halogen Creative and has since combined creative leadership with business development to help clients unlock new opportunities and achieve meaningful growth.
At One Design Group, Matt leads on brand strategy, creative direction, campaign development, business development and digital design. He is driven by building successful brands collaboratively, asking the questions that matter, and ensuring every investment in brand, web or marketing creates clear and measurable outcomes.
Outside of work, you will find Matt sailing, mountain biking, kayaking or planning the occasional skydive – usually followed by a Guinness in a cosy country pub.
Andrew
Fenwick
Head of Web & Digital
Andrew built his first web design agency from scratch, grew it and sold it. He has been creating WordPress websites, running SEO campaigns and helping businesses show up online ever since.
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At One Design Group he leads on web, digital, SEO and AI search visibility, which is a long way of saying he makes sites that work and then makes sure people find them.
Earlier in his career, he worked as a staff writer at the Metro newspaper and contributed to The Guardian, Vice and Dazed & Confused, as well as co-founding North East music and arts magazine, NARC.
He lived and worked in Prague as a multimedia editor, taught journalism in Azerbaijan for Radio Free Europe, and eventually retrained in artificial intelligence at Saïd Business School, University of Oxford.
Twenty years of making words work for a living turns out to be excellent preparation for making websites work too. Knowing how people read, what they search for and how to be found is the whole job, whether the medium is newsprint, a Google results page or a ChatGPT summary.
Outside work he goes to gigs, watches foreign films with subtitles he would rather not need, and holds views about typefaces that are, at this point, simply non-negotiable.
Richard
Eyles
Commercial Director
Richard founded One IT Support in January 2011, building on a distinguished career in the Royal Navy and a senior management position at GE, the world's largest and most prestigious vehicle hire company.
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In both roles, he excelled professionally, managing complex logistics and operations across the UK and around the globe.
Keen to put down roots in the North East and start a family, Richard decided to launch his own business. Knowing that technical preparation was key, he went on to gain a degree in Computer Science from Northumbria University. This combination of global operational experience, leadership and technical knowledge provided the strong foundation that has driven the group's expansion into One Design Group.
As Commercial Director, Richard's focus is on ensuring One Design Group acts as a genuine growth partner for our clients. He is passionate about building a business with real people at its heart, asking the awkward questions that help businesses move forward. Under his leadership, the team ensures every website, campaign and digital platform is built to be found, designed to be chosen and marketed to win.
When he is not in front of a computer, Richard can usually be found outdoors sailing, fishing, hiking, walking, kayaking, paddleboarding or mountain biking. His energy and outlook are a constant source of inspiration to the whole team – get out there and do it!
Piers
Davies-Smith
Technical Director
Piers joined the group via One IT in 2013 whilst completing his final year studying Computer Network Technology at Northumbria University. His technical career actually began much earlier, managing IT and network installations from the age of 16.
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As Technical Director, Piers ensures that One Design Group's websites, ecommerce platforms and custom web applications are supported by robust, secure and high-performance infrastructure.
He oversees technical architecture, hosting environments, security protocols and database integrations, ensuring every digital platform performs reliably and securely. His expertise provides the technical foundations that underpin the group's creative and digital work.
Piers enjoys understanding how things work and regularly volunteers at PC gaming events. Away from computers he enjoys performance cars, track days and road trips, and is a passionate supporter of the British Hen Welfare Trust as well as a proud keeper of pet chickens.
Mandy
Eyles
HR / Operations Manager
Specialising in human resources, operations and health and safety, Mandy joined the group in 2019 after spending more than twenty years working within the NHS as a Biomedical Scientist.
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Her corporate experience and analytical mindset made her the ideal person to introduce structured HR and operational systems to support the company's continued growth.
At One Design Group, Mandy ensures our creatives, developers and marketers have the support, resources and environment they need to deliver exceptional work. Her organisational skills help projects move smoothly from initial brief through to delivery.
Outside work, Mandy is a busy mum who remains a member of the Institute of Biomedical Scientists. She enjoys reading, walking the dog and baking.
Billy
Parker
Technical Services Manager
Billy leads our support operations, project delivery and client relationships. After previously spending five years with the company, he rejoined the team in 2025, bringing valuable experience and a deep understanding of both our clients and our culture.
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At One Design Group, Billy ensures website support, maintenance and troubleshooting are delivered quickly and efficiently. He coordinates our support engineers to keep client websites secure, updated and performing at their very best long after launch.
Outside work, Billy is a drum and bass enthusiast who enjoys live music and discovering new artists whenever he gets the opportunity.
Milly
Barketing Manager
Milly joined the One Design Group team as Barketing Manager and has quickly become one of our most popular members of staff. She brings a level of enthusiasm to the office that the rest of the team can only aspire to, and a presence that genuinely lifts the room the moment she walks through the door.
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Her approach to work is simple: greet everyone warmly, stay loyal, and never let the energy drop. She has an instinctive understanding of what makes people feel welcome.
Milly's specialisms include brand awareness (she is impossible to ignore), relationship management (she has never lost a client), and strategic resource allocation (specifically, Matt's beef sandwiches, which she has been quietly redistributing since day one).
When she is not in the office keeping morale high, Milly can be found on long walks, conducting thorough field research into local parks, woodland trails and anything that smells interesting. She is a firm believer that the best ideas come when you step away from the screen, get outside, and clear your head.
Her superpowers are unconditional loyalty, rapid response and an excellent nose for opportunity.
It's what our
clients say
that matters
