Frequently Asked Questions
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What does One Design Group do?
One Design Group is a North East creative growth agency that helps businesses improve how they are found, understood and chosen online. Services span brand strategy, website design, ecommerce, SEO, Google Ads, Meta Ads, AI-assisted marketing, graphic design and print. Through the wider group relationship with One IT Support, clients can also access independent IT, cyber security, Microsoft 365 and managed services. The agency is based in North Shields and works with businesses across the region and nationally.
How much does it cost to work with One Design Group?
Every project is scoped individually, with cost-conscious solutions designed to deliver a clear return on investment. A professional brochure website for an SME typically starts from a few thousand pounds, while ecommerce, bespoke web apps and larger sites are scoped in more detail. The best starting point is a free 30-minute discovery call to understand your objectives and recommend the most practical route.
Can One Design Group help with branding and rebrands?
Yes. One Design Group creates brand identities covering logo, colour palette, typography, tone of voice and usage guidelines, and helps define positioning, audience and core messaging. A rebrand typically takes four to twelve weeks depending on complexity and scope of rollout. Brand guidelines are recommended for any business investing in a new or refreshed identity, as they keep design consistent across teams, suppliers and partners.
What websites does One Design Group build?
One Design Group builds brochure websites, WooCommerce and Shopify ecommerce stores, bespoke web apps and mobile apps. A typical brochure website takes four to eight weeks from sign-off to launch, while ecommerce and larger builds are scoped individually. The agency has extensive WooCommerce experience covering product catalogues, filtering, checkout, payment integration and conversion optimisation, and can advise whether WooCommerce or Shopify suits your requirements.
What is the difference between SEO and Google Ads?
SEO improves your natural Google rankings over time without paying per click, while Google Ads is paid search advertising that places you at the top of results for specific searches. SEO is a medium to long-term strategy, with most businesses seeing meaningful improvements within three to six months. Both work best together as part of a wider digital strategy. A sensible Google Ads starting budget for most SMEs is £500 to £1,500 per month focused on high-intent keywords.
Can One Design Group help my business appear in AI search results?
Yes. Whether your website appears in tools like ChatGPT and Google AI Overviews depends on how well your site is structured, how clear your content is and how your business is referenced across the web. One Design Group reviews your AI and search visibility, identifies gaps and recommends improvements to content structure, page titles, citations and technical SEO. The agency also offers an AI Opportunity Review to find realistic ways AI can save time and improve marketing.
What design and print work does One Design Group produce?
One Design Group designs brochures, leaflets, catalogues, sales documents and reports, plus packaging, labels, exhibition stands, banners, signage and event graphics. The agency also creates advertising concepts for print, digital, outdoor and paid media, with a focus on clear messaging, visual impact and a strong call to action.
How do I get started with One Design Group?
Book a free 30-minute discovery call, where the team asks about your business, your objectives and what you are trying to improve, then recommends the most practical route forward. One Design Group also offers a free basic Growth Website Audit for businesses that want a clearer view of what is affecting their online performance. The agency works with SMEs, growing businesses and established brands across professional services, manufacturing, construction, property, retail, care and health, charities, hospitality and more.
It's what our
clients say
that matters
“We’ve worked with Matt and the team for years, first through Halogen Creative and now at One Design Group. Coming from outside the marketing world, we’ve asked plenty of questions and never once felt like a nuisance. They’re patient and generous with their knowledge, and the quality of the work speaks for itself. Professional, responsive and genuinely easy to work with. We wouldn’t hesitate to recommend them.”
John Hibbert, Manager
“I’ve worked with Andrew and the team for a good few years now on my web design and digital marketing and honestly can’t fault them. Andrew’s got a brilliant eye for design and pays real attention to detail. He took the time to properly understand my business, my clients and what my competitors are doing, and it shows. My website looks great and does exactly what I need it to.”
Sheila Robinson, Director
Michael Shepherd, Executive Treasurer
Michael Nice, Managing Director
Jon Niblo, Chief Executive
Stuart Ashman, CEO
Katherine, Marketing Manager
Wayne Dobson, Managing Director
Stephen Connolly, Business Development
Anthony Kippax, Development Director


















