Brand identity vs visual identity: what’s the difference?
Brand identity and visual identity are connected but not interchangeable. Learn the difference and why your business needs both to be recognised, understood and chosen.
One Design Group
We are a North East brand and digital growth specialist helping businesses maximise opportunities through the perfect blend of web, design and AI driven marketing.
Our Services
From brand identity to full digital platforms, we offer a complete suite of creative and digital services designed to help North East businesses grow.
Brand Strategy & Identity
Is your brand clear enough to be chosen? We create identities, messaging and brand systems that build recognition, trust and consistency across every touchpoint.
Websites & Digital Platforms
We build websites that work as hard as you do. From brochure sites to full ecommerce platforms, every site we deliver is fast, optimised and built to convert.
Growth Marketing Campaigns
We plan and run campaigns that generate real leads and measurable return. Paid, organic or both — we align every channel to your growth goals.
AI, Automation & Insight
We help businesses use AI and automation to work smarter, move faster and make better decisions. From opportunity reviews to full implementation, we make it practical.
Creative, Graphic & Print Design
Design that communicates clearly and looks the part. We produce creative work across digital and print that reflects your brand and gets your message across.
Digital Support, IT & Optimisation
Ongoing support that keeps your digital presence running smoothly. From site recovery to managed IT, we handle the technical side so you can focus on the work.
About One Design Group
Formed from the merger of Halogen Creative and One IT Support, we bring together creative, digital and technology expertise under one roof in North Shields.
Leadership Team
Meet the people behind ODG — a team of strategists, creatives and digital specialists with decades of combined experience helping North East businesses grow.
Our Work
From brand identity to full digital platforms, explore how we have helped businesses across the North East stand out, get found and grow.
Gallery
A showcase of our creative output across brand, web, print and digital — work that we are proud of and clients that we are proud to work with.
Sectors We Work In
We work with businesses across a wide range of sectors including construction, professional services, hospitality, retail, renewables and more.
News & Insight
The latest thinking from the ODG team on brand, web, digital marketing and AI — practical insight you can actually use in your business.
Funding Support
There may be funding available to support your next web, design or marketing project. Find out what is available and how ODG can help you access it.
Frequently Asked Questions
Everything you need to know about working with ODG — from process and timelines to costs and ongoing support.
Get in Touch
Ready to start a conversation? Reach us by phone, email or fill in the contact form and we will get back to you as quickly as we can.