Anne Thomas
A custom website as energetic and distinctive as the business behind it – complete with a rather confident frog
The
challenge
Anne Thomas Workwear needed a full ecommerce website capable of selling highly customisable products online, from schoolwear and workwear to high-vis vests, hats, bags and ties. Almost anything the business embroiders or print-customises had to be orderable through the site, with customers able to specify exactly the branding, embroidery, print and personalisation they wanted.
A standard product catalogue was never going to work. The platform had to handle complex customisation options across a huge range of items while staying simple enough for schools, sports clubs, businesses and organisations to order without picking up the phone.
It also had to feel like the business. Anne Thomas Workwear has real energy and personality, and the website needed to carry that warmth rather than flattening a characterful company into a generic shop front.
Our
approach
We introduced the frog.
A rather cool, confident and completely unique character, the Anne Thomas mascot was created to capture the spirit of the team and give the brand something genuinely memorable. The logic was simple: if you can design clothing for a frog, you can do it for anyone. It is quirky, but it has a message – and it immediately sets the brand apart from every other workwear supplier in the market.
The website was built in WooCommerce, but heavily customised to handle the specific requirements of a customisable product business. Customers can choose exactly what they want in terms of product, customisation type, branding, colours and personalisation options.
The platform needed to be practical and easy to use for a wide range of customers, from schools and sports clubs to businesses and organisations, while still reflecting the character and energy of the brand.
Services delivered
- Brand Development
- Website Design
- Search Engine Optimisation (SEO)
- AI Visibility
Impact
Anne Thomas Workwear now receives regular online orders, with the website opening up a new sales channel that captures new markets and makes ordering significantly easier for existing customers. What was previously managed largely through in-person and phone enquiries now has a fully functional digital portal that works around the clock.
The ecommerce platform has extended the business’s reach, reduced the friction in the ordering process and given the brand a digital presence that genuinely reflects the quality, range and personality of the team behind it.