GMR Construction
A complete rebrand, a new grant-funded website and an ongoing digital growth strategy for one of the North East’s most respected construction companies
The
challenge
GMR Construction is one of the North East’s most respected construction companies and one of our longest-standing clients, having worked with us across a full rebrand, website design, signage, brochures, marketing collateral and ongoing SEO and digital growth. When GMR decided it was time for a new website, the challenge was to improve on something we had already built.
This was not about upgrading functionality or refreshing the design. The brief was to improve visibility, engagement and conversion, creating a site that worked harder commercially than its predecessor and reflected how much the business had grown. It needed to speak directly to GMR’s audience of private clients, residential developers and commercial contractors who need to see quality, credibility and a track record they can trust.
We were also able to secure 50% grant funding for the project, making the investment more accessible and allowing the scope to be more ambitious. For a business that wins work through bids, tenders and personal recommendation, the site had to put the quality and range of completed projects front and centre.
Our
approach
We began with a series of discovery sessions. Even with a long-standing client, it is important to revisit the fundamentals: how has the company evolved, who is the audience now, what is the value proposition and what does the brand need to say in 2025 that it did not need to say before?
From those sessions, a new design direction emerged. The site needed to feel like a natural evolution of the GMR brand – a nod to its heritage, while being clearly more modern, more confident and more commercially focused. The site structure was reviewed and revised to ensure it spoke more directly to GMR’s audience: private clients, residential developers and commercial contractors who need to see quality, credibility and a track record they can trust.
The most distinctive creative decision was the introduction of a new geometric pattern that now runs through the brand as a recurring visual theme. Precise, repeated and perfectly executed, it reflects exactly what GMR stands for: craftsmanship, attention to detail and a dedication to getting things right. A perfect pattern, repeated perfectly, many times.
Case studies were given particular prominence throughout the site, because they are one of GMR’s most powerful commercial assets. For a business that wins work through bids, tenders and personal recommendation, the ability to show the quality and range of completed projects is invaluable.
Services delivered
- Marketing Strategy
- Logo Design
- Brand Development
- Print Management
- Brochures
- Signage
- Website Design
- Search Engine Optimisation (SEO)
- AI Visibility
- Social Media Management
- Facebook Ads (META)
Impact
Visually, the results speak for themselves. The new website presents GMR as the established, trusted and quality-focused contractor it is, with a modern edge that reflects where the business is heading.
Commercially, the website has become an important tool in supporting bids and tenders, ensuring that the core messages around quality, dependability and experience are consistent and compelling at every stage of the decision-making process.
Since launch, we have continued to support GMR with social media management, SEO and AI search visibility – building on the foundations of the new site to improve organic visibility, strengthen the brand’s presence in search results and ensure GMR remains easy to find as search behaviour continues to evolve.