Smart VIP App
A gamified shopping app designed to drive footfall, loyalty, and retailer engagement
The
challenge
The Smart VIP app needed to increase footfall across M Core shopping centres by connecting shoppers with exclusive retailer offers, presented through gamification rather than a traditional list. Interactive mechanics such as Spin-to-Win, Instant Wins and Challenges turn discovering discounts into something engaging and rewarding, while giving retailers loyalty functionality, targeted messaging and behavioural insight.
The app had to serve two audiences at once. Shoppers needed a modern, exciting and intuitive experience that made offers genuinely fun to unlock, while retailers needed a powerful customer marketing platform built on real engagement data.
The design challenge sat inside that balance. The app had to stay consistent with established Smart VIP and M Core brand guidelines while appealing to a broad consumer audience, and it had to make the value of downloading and using it immediately clear.
Our
approach
To achieve this, we developed a fresh and engaging user experience supported by relaxed, approachable language throughout the app. Creative messaging such as “A game-changing free shopping app” and “Get smart offers and discounts” helped reinforce the brand personality while clearly communicating the benefits to users. The result is a warm, welcoming, and easy-to-use application that makes discovering offers both enjoyable and rewarding. To support onboarding and encourage engagement, we also created a simple graphical introduction that guides users through the app’s key features and functionality.
