Multiconnect
Taking an established specialist business and bringing its brand, website and technology infrastructure up to date
The
challenge
Multiconnect is a successful and established business with an impressive heritage, specialist expertise and a client list featuring some major brands.
The challenge was to take a website and online presence that no longer reflected the calibre of the business and bring it bang up to date.
Central to this was Multiconnect’s five specialist services. Each needed to be given equal prominence, while allowing sector-specific audiences to quickly identify the solutions relevant to them and begin a journey tailored around their requirements. At the same time, the website needed to intelligently cross-sell the wider Multiconnect offering and demonstrate the breadth of expertise sitting behind the business.
The challenge went beyond marketing. As Multiconnect prepared for its next stage of growth, the company also wanted to review its wider IT estate to make sure its systems were robust, reliable, efficient and secure.
The result needed to be more than a new website. It needed to create a stronger digital platform for the business as a whole.
Our
approach
In true One Design Group style, we did not start getting creative until we properly understood the audience, objectives, value proposition, competition and, most importantly, our new client.
Through a series of detailed scoping sessions, we asked the awkward questions as well as the easy ones. That process gave us the insight needed to establish what Multiconnect really sells.
It is not simply products, systems or technical services. It is the confidence that business-critical infrastructure will perform when and where it matters most.
That became fundamental to the new positioning.
We refined the existing Multiconnect logo, making it simpler, bolder and more memorable while retaining the heritage and meaning behind the original identity.
The website was then structured around five specialist service areas, with each effectively given its own ‘micro homepage’. Rather than assuming every visitor will arrive through the main homepage, these pages are designed as genuine entry points in their own right.
Someone searching for a specific Multiconnect service can therefore arrive directly into a highly relevant experience, immediately understand the proposition and explore related expertise as their journey develops.
The messaging moved away from simply explaining processes and technical capabilities towards demonstrating what those capabilities actually mean to Multiconnect’s customers.
Multiconnect has experience supporting demanding sectors and environments including offshore, medical and security, where reliability is not simply desirable – it can be business and operationally critical.
That thinking is brought to life through the website’s video showreel, depicting these demanding environments alongside the new strapline:
Your Infrastructure. Our Expertise. CONNECTED.
Trust and evidence also play a major role throughout the site.
Multiconnect’s clients are featured prominently, immediately demonstrating the calibre of organisations that trust the company. Existing case studies were another significant asset, so these have been brought to the forefront to provide real-world evidence of MultiConnect’s expertise and experience.
The finished website, built in WordPress, provides a completely new user experience while giving Multiconnect a flexible platform that can continue to evolve with the business.
Behind the scenes, it has also been built with search visibility firmly in mind, with comprehensive SEO foundations and AI visibility schema helping search engines and AI platforms better understand Multiconnect’s services, expertise, sectors and experience.
And our work did not stop with the website.
Through One Design Group’s IT capability, Multiconnect’s wider IT estate was audited and a number of improvements have since been implemented to strengthen efficiency, resilience and security – giving the team a technology infrastructure capable of supporting its next stage of growth.
Services delivered…
- Strategy & Scoping
- Brand Refinement
- Website Design
- WordPress Development
- Copywriting & Messaging
- Video & Motion
- Search Engine Optimisation (SEO)
- AI Visibility
- IT Audit & Optimisation
Impact
Well, it is a little too early to tell.
The new website has only recently launched, so rather than manufacture some impressive-looking statistics, we will leave the initial verdict to Multiconnect Director Marc Wood:
“One Design Group have been an absolute pleasure to work with and the end result for our new website is outstanding.”
The launch, however, is only the beginning.
Over the coming months, we will continue working with Multiconnect to make sure its new conversion tool gets the visibility it deserves through AI Visibility, SEO and Google Ads.
We will also continue developing and updating the website with fresh content, case studies and technical improvements, ensuring the platform evolves alongside the business.
Multiconnect now has a digital presence that better reflects the expertise, experience and calibre of the company behind it – supported by an IT infrastructure built for what comes next.